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Female Tribes

Delighted to be part of the incredible video 🎬

Female Tribes launched by JWT Folk.

Speaking about the launch of the new report, CEO of JWT Folk, Abi Moran says: “There is a general view that it has never been a better time to be a woman in Ireland, but the reality is that Irish women are still dealing with some major challenges. They are working tirelessly in their quest to have it all. The Female Tribes research shows that Irish women are working hard to achieve their goals and although it has never been a better time to be a woman, there is more to do. At JWT Folk we are passionate about impacting culture and by understanding the reality of the female narrative as brands, people and businesses we have the opportunity to impact female culture and accelerate the rate of change. We have a responsibility in the advertising industry to represent, understand and celebrate what it actually means to be a woman living in Ireland today.”

Dani xx

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